Providing the best in search engine results for your client is a large portion of any agency’s job. While some agencies handle SEO in-house, more and more businesses are finding that outsourced SEO is a more effective use of their time, improves their bottom line, and offers more benefit for their clients (and therefore the agency’s own reputation). While a lot of smaller businesses might start out handling their own SEO needs, they often find that it’s too much work. In short, SEO reseller programs offer companies the ability to delegate this task to experts and use in-house efforts in a more productive manner. (see miss-mcadams.com)
5 Tips To Find The Best SEO Reseller Plan
Once you’ve decided to outsource your SEO, the next step is determining the best reseller to fit your needs. Just like hiring an employee, finding the right reseller means taking an honest look at prospective companies and doing research.
- Start with in depth research. Make a list of the SEO resellers you’re aware of and research each individually. Ask colleagues and contacts for recommendations, as well. You want to know about each company before you narrow down your list. A good reseller will have some positive feedback somewhere and will likely have been in business for a number of years. Remember, SEO content doesn’t reap rewards instantaneously. It will take months or years to even validate the efforts for their clients.
- Focus on their outcomes. A good reseller should be able to show you measurable results in their current and past clients. Can they show you how their SEO raised client sales, improved their online reach, and added to their marketing collateral? It’s key that you look at the monetary gain from the work because the bottom line isn’t getting more page views, it’s increasing revenue.
- How do they address content? Finding the right keywords to bring the perfect audience to a site isn’t the end of the story. In the early days of SEO, when everyone was stuffing keywords into garbage content, we found out pretty fast that getting viewers on a site didn’t translate to dollars if they navigated right off of the site without a purchase. Look at the ways they address the content on a site – content should be high quality with keywords layered in seamlessly. Using an exact keyword phrase should be secondary to the flow of the content. Ideally, the keywords are layered in so the reader doesn’t even realize that they’re there, though most internet users are aware of the use of keywords by now. Using SEO tools should not diminish the quality of the site.
- How do they choose keywords? A good reseller should be able to explain their protocol for finding the best SEO keywords for your client’s site. Their search engine terms should make sense to you and should be similar or identical to ones you might find on your own (at least they will if both parties are well-versed in SEO marketing).
- Where do they get their content? SEO resellers don’t actually produce their own content. Often they hire freelance or work with a team of different writers on a contract basis. If the reseller indicates that they write their own content, that might well be an issue. These are two different fields and, while many writers can master SEO strategy and many SEO resellers can likely write competently, both functions are not normally handled expertly in one individual across multiple clients. Basically, saying they write their own content can be a red flag because either they’re in over their head in workload or they’re lying.
What About White Label SEO Software?
White Label SEO software can be an excellent option for many agencies. There are a number of reputable software companies to choose from and these programs offer the agency vast help in their SEO efforts. Basically, the software can do the SEO work for the agency, so they can offer SEO in their packages to clients without hiring a third party or in-house SEO team. In this way, the agency can offer top of the line website management and integration, analytics, and any number of bells and whistles with their online marketing packages. Because the software is white label, clients will only know the service is available through their agency rather than having the name of a software company to work around using an agency. Additionally, the same software can be used across client accounts so that the agency’s management team will be experienced in dealing with all of the parameters of their clients’ platforms.
There are a number of alternatives in outsourcing SEO for an agency. Research your options thoroughly before determining the best fit for your future and your clients’ needs.