It is fascinating to realize that 361 million users online circa 2000 is equal to roughly two thirds of the Facebook community today. More people online means that data scraping, or a process where computer programs extract data to produce human readable output about browsing and other online activity, has caused problems with anonymous browsing and brand protection worldwide. Online privacy software can protect you from being subject to competitive analysis by intrusive external users, or people that you do not want following your digital footsteps. This is important in protecting proprietary client information, making sure that your patents and intellectual properties remain confidential and more. These are just some of the reasons that a do not track mechanism has been called for by the Federal Trade Commission, similar to a do not call list, that would protect consumers from being stalked on the web by aggressive marketing professionals.