According to a recent study conducted by the Harvard Business School, only 5 percent of new companies succeed in meeting their goals. While this does not mean that only those 5 percent survive, but failing to meet attainable goals is not an encouraging way to start a business.

Every entrepreneur who has ever started a business is aware of the challenges that lie ahead of them. For this reason, they set for themselves goals that are ambitious, yet still attainable. For instance, a new entrepreneur may set a goal of turning an X amount of profit by the end of the fiscal year. When the end of the year arrives, and that X amount of profit turns out to be a significant loss, most entrepreneurs will not give up, but strategic adjustments would likely be in order.

Just like in previous generations, changing strategies would undoubtedly require adjustments in the areas of advertising and marketing. However, during the old days search engine optimization and SEO marketing did not exist, which, in hindsight, really limited companies in terms of the strategic adjustments they could make. Fortunately, the best SEO services of today can provide a quick boost to companies that are looking to extend their reach within their markets.

While it is easy to look at the past and wonder how business was even done without computers or the internet, it is impossible to compare eras because search engines did not exist. Obviously, the business landscape is radically different today from what it was in 1983 or 1993. Much of that can be attributed to the fact that, in 2013, search engine ranking is critically important to every successful business.

Of course, you can look at this both positively and negatively. Search engine ranking is simple to understand. Generally, the more hits your website gets, the higher it ranks; the higher a website ranks, it will be more visible to more consumers; and the more consumers who know about your company, the better chance they will become customers. But the challenge of SEO is finding the strategies that will work best for your company and situation.

SEO marketing firms serve that purpose. If a business decides that a change in strategy is in order, an SEO marketing consultant specializes in cutting edge SEO strategies that are designed to get their clients fast results. SEO services are especially valuable to small businesses because they are effective and affordable. For businesses looking for an affordable way to get ahead, SEO marketing offers them the biggest bang for their buck.

Although it is impossible to guarantee success, it is unlikely that success today is possible without partnering with one of the best SEO marketing firms. This is especially true for new businesses that want to avoid becoming part of the dreaded 95 percent. However, even if they do not meet their initial goals, when Seo marketing is done the right way, businesses have a good chance of being among the 34 percent of those that survive beyond 10 years.