You have built your company from scratch. Now you need tips on implementing the best web design for beginners. But successful online marketing is rooted in much more than just the way your site looks. Curious? You should be. Here are five tips to help get you started:

1. Keep it simple.

This is one of the most basic tips when it comes to web design for beginners. Data shows that nearly half of all the websites on the Internet fail to meet basic usability principles. If your site cannot provide the information and media your users seek, it wastes their time. Wasted time means more frustration, which means a lower likelihood of them returning to your site again.

2. SEO and SERP.

As much as users hate disorganized websites, they hate paid advertisements more. Web design for beginners deals with simple, clear and concise layout arrangements and information delivery. But getting clicked on in the first place is even more important than that. This is where good search engine optimization tactics come into play. Hiring a team of dedicated seo experts can get you noticed on the first SERP, or search engine results page.

3. Catch the eyes with video.

When it comes to web design for beginners and internet marketing tips, this one is a no-brainer: Go with videos. The web is fast-paced place, and the more eye-catching you can make your content, the more traffic you are likely to get. Plus, any video will increase your chances of landing a top Google ranking by 53 percent.

4. Going mobile.

Estimations show that mobile device use will begin to drive one-third of the paid clicks in the United States by December 2013. When we say mobile devices, by the way, we mean smartphones and tablets. With this figures comes the following important tip about web design for beginners: Make your sites as mobile-friendly as possible. You have to make them user-friendly, of course, but now that so many users have gone mobile, you have to, too.

5. The missing piece: social media.

The best Internet marketing ideas have to be balanced. Hiring an SEO agency or tackling it yourself is essential, as is proper web design that is also mobile-friendly. The last piece of this puzzle is social media, which is where about 40 percent of users head to help finalize their purchasing decisions. Search engines are their first reference point, then they opt for input from their friends via social networks. Research more here: puredigitalmarketing.com