Outsourcing has become a somewhat tainted term lately, but when it comes to internet marketing there is one particular brand of outsourcing that can only be beneficial to all parties involved. Search engine optimization, or SEO, is a service that can help any company to move up the search engine rankings and be found more easily. What would you do though if you wanted to provide SEO, but you lacked the technology, resources, and time to build a program? This is where SEO outsourcing comes into play. So if you are considering an SEO reseller program to bring search engine optimization to your clients, there are three unique advantages to be had by using the outsourced programs.

1. Expertise

Did you know that almost three quarters of the search engine market is dominated by Google? This is of course just in the U.S., but it means that Google basically rules the internet over here in the states. If you want to successfully gain business through internet marketing, then you need to play by the Google rules, or algorithms. If you are not familiar with these rules then an SEO reseller program is ideal. It will allow you to resell seo services to your clients, take advantage of dynamic dashboards and reporting, and essentially benefit from the hard work of others. SEO programs are generally more successful when they know how to work with Google rather than against it, so when you purchase private label SEO from them you can benefit from their expertise.

2. Psychology

Do you intimately know the behaviors that drive internet search users? Chances are the SEO resellers do. Sponsored ads, or paid ads, are generally ignored by 70 to 80 percent of search engine users. These people are far more likely to click on an organic result, and half of all users are drawn to search results with multiple mentions of a brand name. This specialized knowledge of how internet search users access and use the internet is what gives SEO companies the advantages to tailoring their SEO reseller packages.

3. Content

An Seo reseller program derived from a white label SEO is likely to use content based articles to drive results. Content based SEO is believed to be an effective tool by at least half of all marketers. Your clients are more likely to purchase the SEO package when custom content is offered, as more than half of all consumers are likely to do.

So before you go and start building your own dashboard, reporting, and posting tools to bring SEO to your clients, consider that someone else has already done this work for you. An SEO reseller program has the expertise, knowledge of psychology, and the custom content that will bring satisfaction to your clients.