92 percent of marketers herald search engine optimization (SEO) marketing as either “somewhat,” or “very” effective.

Which is all fine and dandy, but there is one crucial aspect to keep in mind before you decide to resell Seo services to a marketing firm…not every Seo reseller program is created equal. My hope in writing this article is to help you discern an extraordinary SEO reseller program from a mediocre one.

56 percent of companies say they have been able to acquire new customers through a company blog. SEO, being a content driven marketing technique, should not merely focus on generating as much content as possible in order to improve the search engine ranking of a business.

Sure, being prolific in article and blog publishing on the net will help, but the most important aspect of the content is that it is of superb quality. Before you sign any contracts for an SEO reseller program, ask a marketing firm if they have an in house staff of writers that are proficient and creative.

Your SEO company should do more than just offer their services. They should also educate you in the field of online marketing, so that you, the business owner, can make the most educated decisions as they pertain to your SEO reseller program.

For example, my firm tends to inform clients on the fact that 61 percent of consumers are much more likely to make a purchase if the business offers custom content. This makes the customer feel more cared about and considered.

One out of every five posts on social media websites contain a link to content. What this means for businesses that are looking to outsource web marketing is that their SEO reseller program should offer some level of social media maintenance. Any SEO content that is being generated for a company should also be linked to one or more Twitter and Facebook accounts.

Email marketing has been proven to be one of the best conversion drivers, yet 70 percent of small businesses report that they spend only three hours or fewer concentrating on Email campaigns. This makes perfect sense. As the owner of a business, time is truly of the essence, which is why we often look to an SEO reseller program in the first place.

By outsourcing an SEO reseller program, your time is freed. The right firm should be able to monitor and implement regular, effective Email marketing campaigns, giving the business owner more time to focus on core business matters.