An internet users experience is mostly shaped by things that cannot be seen. Especially for the 93 percent of online experiences that begin on search engines, SEO decides what a user will see first and various analytical applications determine what advertisements will appear. As marketers have begun to harness the power of SEO to guide user experience, companies have experienced dramatic increases in their online success.

Much of the success experienced by businesses that engage in SEO outsourcing can be traced back to content creation, which has been labeled as somewhat or very effective by 92 percent of marketers. Content creation is often handled by an SEO provider who works through an Seo reseller. Articles relevant to a company’s area of expertise are written, making frequent use of key search terms users might use to locate them. These articles are posted to a company blog and serve the dual purpose of boosting search engine rankings while appealing to readers. More than half of all companies claim that their company blogs have helped them to acquire business.

Those who resell SEO might also recommend custom content to their clients. Custom content differs from standard content creation in that it is designed to appeal specifically to the users who might already have interest in a product. Instead of dealing in strictly informational articles about a product, custom content provides information about other topics that are likely to appeal to users of a business’ product.

Within the realm of content creation, links are among the most important components. A large part of Seo programs involves the creation of links within content that direct traffic toward a client’s site. Anchor text, the visible characters in a hyperlink, are becoming more and more important to successful SEO as search engines have matured. Generally speaking, links that are relevant to their anchor text produce higher results in search engines. Many private label SEO programs recommend that the name of a client’s website should be in the top five most frequently used anchor texts.

The role of private label Seo programs is to generate the actual content used in SEO and to post it in the appropriate places. Resellers act as go betweens for the client and the provider, sometimes using an SEO white label and not acknowledging the provider during interactions with the client. Clients themselves are mainly responsible for the selection of keywords, but are generally responsible only for payments to the reseller.