Businesses have a lot of advantages when using print advertising. By going to postcard printing companies small business owners can make use of custom postcard printing. The great thing about postcard printing is that TV and radio cannot match the time frame. Radio and TV commercials are only on the air for a certain amount of time. When a business uses direct mail postcards, they can make sure their advertisements do not have a time limit.

For B2C marketers real estate postcards from postcard printing businesses have delivered the strongest return on investment, according to a recent survey. By using this form of advertising, businesses can directly reach the homes of potential customers and then possibly gain more business with it.

Even in the mobile and internet age, customized postcards are still very effective, according to some studies that have been done. For a business postcards can be very improving because of the clients that they draw in. They have been used for stranger things that advertising, in the past. In the seventies they were used to announce the opening of a new freeway or industrial park.