Veterinarians knows how to take care of our pets. They know how to make our best friends feel better while simultaneously putting us at ease. For many of these healthcare professionals veterinary marketing practices are foreign. In order to be attractive to potential customers in the digital age, however, veterinary website design needs to be top notch. Here are the three things the best veterinary websites have in common.
- They Understand the Importance of SEO
- They Offer Information
- They Offer Community
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The best vets websites are those that understand the importance of SEO content and intuitive veterinary website design. They know that investing in techniques to make their pages more attractive to search engines like Google offers them a $22 return on every dollar they put in. Since over 75% of web users choose organically high ranked search results over their sponsored counterparts, using veterinary web design that gives users what they searched for is exceptionally important.
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It is increasingly common for potential clients to visit your webpage in order to get their first impression of your business. If you only offer your hours, location, and phone number, potential customers will be less than thrilled with your lack of effort. The best veterinary web design incorporates an intuitive user interface and a plethora of useful, interesting information. Your potential clients want to see that you are passionate about your work. Offering them articles about different breeds, different foods, and training techniques are all great ways to show them that. Since 93% of web interaction begins with a search, having a wealth of useful information only improves your chances of being found organically.
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One of the things people love most about visiting their vet is the sense of community they offer. Your vet knows your dog or cat, and they love them as though they were their own. When you visit the vet you can meet other pet owners and their animals. From there you can talk about your favorite foods and your favorite toys. In short, you can interact with other pet lovers. By offering an area for pet owners on their webpages, the best vet websites build a digital community. An engaged, appreciated community equals a lot of potential business.
The fact is that effective or ineffective web design directly impacts your visibility in a web search. The most successful vets make use of intuitive, informative, and engaging veterinary website design to make themselves seen in the competitive digital marketplace. If you are not using effective web design, what are you waiting for?